Want A Career With
Great Work – Life Balance ?
Before we start a career on it we have to know about it.
If you want to start your career in a good direction with also acquiring good knowledge as well as skills, so friends you are coming in the right place.
Here I will try to cover all the aspects related to digital marketing.
After reading this your all doubts and confusions will be cleared out. And you will be able to think that is it a good career or not !
What is digital marketing ?
Digital marketing is one of the most exciting, challenging industries you can work in, as well as you can increase your skills & I can promise you’ll never be bored, everyday you will see a new challenge that you have to tackle with it.
If you are creative and passionate about the internet so it’s a better platform where you can start your career.
This career helps you to earn a good income and also enhance your knowledge & creativity skills.
Here You Can Make Your Career in Digital Marketing
Before you start your career in digital marketing you have to know about their growth, here are some tips to help you to see the growth in your career & how much easier you grow in it.
Here is a list of career profiles, where you can make your career & earn easily as much as you can.
You can choose your career in digital marketing as Search Engine Optimization.
Search engine optimization (SEO) is the process which is help a website rank high by doing 2 easy & amazing strategies :-
Entire Website as well as individual webpages for business relevant keywords when the users type them into the search bar.
Career in Search engine optimization will demand you to focus on increasing brand visibility on search engines through organic methods.
Here List of Various Job profiles in SEO & their salaries In India :-
- SEO Trainee :- SEO Trainee is the ground-level job profile in the SEO domain. They usually work under the supervision and guidance of SEO Executives.
They can start their career as learning about various SEO concepts & techniques.
Salary Scale :- Rs 96,000 – 1,44,000 per year
- SEO Analyst :- SEO analyst design and implement SEO strategies.
They usually optimize landing pages for users & search engines to rank and perform better.
They can start their careers as providing recommendations and design strategies for content development.
“According to payscale.com” Salary Scale :- Rs 2,40,000 – 3,24,000 per year
- SEO Manager :- SEO manager is responsible to coordinate SEO efforts, both onpage and offsite optimization.
They usually develop executive SEO strategies with the help of his team of SEO specialists.
They guide the team for the challenges they face and recommend suggestions to fix problems.
“According to payscale.com” Salary Scale :- Rs 3,60,000 – 5,40,000 per year
You can choose your career in digital marketing as Content Marketing.
Content writing is a skill based career.
A content writer writes content for websites, blogs, articles, stories, newspaper articles, training modules and so on.
Content writing is another way of generating content. It is very obvious that communication is such a content generation process done through texts.
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes.
Content Writing as a career option offers huge opportunities & as the demand for especially content in the growing market.
Some popular forms of content writing are :-
- Writing White Papers
- Content for Email Marketing Purpose
- Social media Management and Promotion
“According to payscale.com” Salary Scale :- Rs 1,17,000 – 4,88,000 per year
You can choose your career in digital marketing as Email Marketing.
Email marketing is much more than what it looks like. And by making a career in digital marketing, you will get a chance to explore this type of marketing and practically implement its tactics to expand your career growth.
Some popular forms of Email Marketing are :-
- Email Newsletters :- These are the regular emails that are sent to subscribers who have subscribed to receive updates from a brand.
The main objective of newsletters is to keep customers connected with a company even when they are not purchasing anything.
- Direct Emails :- Direct Emails are used to inform the customer about any new product launch or any offers.
- Transactional Emails :- Transactional email is a type of automated email between a sender and a recipient.
“According to payscale.com” Salary Scale :- Rs 2,50,000 – 4,88,000 per year
Search Engine Marketing
You can choose your career in digital marketing as Search Engine Marketing.
Search Engine Marketing is a growing field globally. It is the process of using search engines for marketing and advertising purposes.
SEM is using paid advertising to ensure that your business’s products or services are visible in search engine results pages.
Some popular forms of Search Engine Marketing are :-
- PPC :- Pay Per Click (PPC) is Google’s form of online advertising.
- Search Engine Advertising :- It means that you pay a certain amount to ensure a higher rank in search engines.
- Digital Asset Optimization :- DAO is the process of optimizing all of your content – video, images, etc. – for search engines.
“According to payscale.com” Salary Scale :- Rs 2,35,000 – 6,11,000 per year
You can choose your career in digital marketing as E-commerce.
E-Commerce is a continually growing and changing sector where you can earn as much as you can.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet.
Some popular forms of E-Commerce are :-
- Business to Consumer (B2C) :- When a business sells a good or service to an individual consumer.
- Business to Business (B2B) :- When a business sells a good or service to another business.
- Consumer to Consumer (C2C) :- When a consumer sells a good or service to another consumer.
- Consumer to Business (C2B) :- When a consumer sells their own products or services to a business or organization
“According to payscale.com” Salary Scale :- Rs 3,15,000 – 5,19,000 per year
You can choose your career in digital marketing as Affiliate Marketing.
Affiliate Marketing refers to a method of promoting the product of other peoples for earning the commission, & if someone buys the product from your unique link you get a commission.
Affiliate Marketing is that if you take it seriously you can generate a good source of income and support your earning.
As a digital marketing career opportunity affiliate marketing playing a good role in your life, you can promote your affiliate product link with different methods like :-
- Writing a blog
- Sharing the link in your circle
- Promoting the link using social media platforms.
“According to glassdoor.com” Salary Scale :- Rs 1,67,000 – 3,28,000 per year
You can choose your career in digital marketing as a Web Designer.
Web designing is used for the creation and planning of websites. Generally speaking, web design is all about dealing with the development process of any website.
If you choose Web Designer as a career in digital marketing is a good option. Here you can explore yourself in every field you can also make your career in the IT Industry.
If you feel that you concentrate on the creative aspect of web design, you could specialise in areas such as :-
- user interface design
- interactive design
- front-end development
- information architecture.
“According to payscale.com” Salary Scale :- Rs 1,19,000 – 7,87,000 per year
You can choose your career in digital marketing as a Mobile Marketing.
Mobile marketing is a digital marketing strategy whose objective is to approach your target audience on their mobile devices, smartphones, or tablets.
Mobile marketing is fast emerging as the most effective marketing solution
If you make your career in mobile marketing you can do your business and make money online.
Some popular forms of Mobile Marketing :-
- SMS Marketing
- Mobile Internet Marketing
- Mobile Games
- Barcodes / Quick Response Barcodes
If you choose mobile marketing as a career in digital marketing there are some job roles where you can start your career & learn as well as grow in it :-
- Social Media Marketing Analyst :-
- Game and App Developers
- Mobile Advertising Developers
- Content Specialist
“According to payscale.com” Salary Scale :- Rs 1,17,000 – 2,90,000 per year
Ultimately there are huge career opportunities for digital marketing across roles & industries as well.
All of these points which we are discussed in it help you to start planning to move into digital marketing as a career
Still you have a confusion in your mind that Is Digital Marketing a Good Career ?
Here some points after read it your all doubts will be resolve out :-
- Good for new job seekers
- Competitive salary
- Flexibility, outreach and branding
- Freelancing option
- Creativity – a free reign!
- Working with a cross-cultural team!